Lisa’s journey into the Martech community is rooted in an unconventional and determined career shift—from serving as Executive Secretary to the CFO of the Archdiocese of Atlanta to becoming a self-taught webmaster and martech specialist. She transitioned into tech through hands-on learning, building her expertise in seo, digital platforms, and ecommerce specialty from the ground up.

Today, Lisa specializes in ecommerce, and digital platform management. She creates and manages high-performing digital experiences that combine content, technology, and data to drive engagement and results.